{"id":6976,"date":"2023-01-10T19:55:30","date_gmt":"2023-01-10T19:55:30","guid":{"rendered":"https:\/\/dropshipaja.com\/blog\/?p=6976"},"modified":"2023-01-11T01:58:09","modified_gmt":"2023-01-11T01:58:09","slug":"kelebihan-dan-kekurangan-email-marketing","status":"publish","type":"post","link":"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/","title":{"rendered":"Kelebihan dan Kekurangan Email Marketing Yang Wajib Kamu Ketahui"},"content":{"rendered":"<p style=\"text-align: justify;\">Jika sebelumnya kamu sudah memanfaatkan strategi <a href=\"https:\/\/dropshipaja.com\/blog\/email-marketing\/\">email marketing<\/a> dan membuat <a href=\"https:\/\/dropshipaja.com\/blog\/contoh-email-marketing\/\">konten email marketing<\/a> yang menarik untuk menawarkan produk kamu ke pelanggan yang ada di database, berarti kamu sudah tahu jika email marketing bisa membantu kamu memberikan penawaran secara tertarget.<\/p>\n<p style=\"text-align: justify;\">Namun <a href=\"https:\/\/dropshipaja.com\/blog\/cara-membuat-email-marketing\/\">strategi email marketing<\/a> memiliki kelebihan dan kekurangan yang wajib kamu ketahui agar bisa memanfaatkan email dengan sebaik mungkin.<\/p>\n<p style=\"text-align: justify;\">Di artikel kali ini kami akan membahas apa saja sih kelebihan dan kekurangan email marketing biar kamu mengerti kapan saat yang tepat untuk menggunakan salah satu teknik marketing terbaik ini.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Daftar Isi<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#Kelebihan_Email_Marketing\" title=\"Kelebihan Email Marketing\">Kelebihan Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#1_Channel_Paling_efektif\" title=\"1. Channel Paling efektif\">1. Channel Paling efektif<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#2_Mengantongi_Izin_Pelanggan\" title=\"2. Mengantongi Izin Pelanggan\u00a0\">2. Mengantongi Izin Pelanggan\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#3_Desain_fleksibel\" title=\"3. Desain fleksibel\u00a0\">3. Desain fleksibel\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#4_Dapat_di_Scale\" title=\"4. Dapat di Scale\">4. Dapat di Scale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#5_Kamu_bisa_Personalisasi_Email_dan_segmentasi_audiens\" title=\"5. Kamu bisa Personalisasi Email dan segmentasi audiens\">5. Kamu bisa Personalisasi Email dan segmentasi audiens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#6_Mudah_di_Share_atau_dibagikan\" title=\"6. Mudah di Share atau dibagikan\u00a0\">6. Mudah di Share atau dibagikan\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#7_Meningkatkan_Konversi_dan_peningkatan_penjualan\" title=\"7. Meningkatkan Konversi dan peningkatan penjualan\">7. Meningkatkan Konversi dan peningkatan penjualan<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#8_Mudah_Diukur\" title=\"8. Mudah Diukur\">8. Mudah Diukur<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#Kekurangan_Email_Marketing\" title=\"Kekurangan Email Marketing\">Kekurangan Email Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#1_Spamming\" title=\"1. Spamming\">1. Spamming<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#2_Email_tidak_terkirim\" title=\"2. Email tidak terkirim\">2. Email tidak terkirim<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/dropshipaja.com\/blog\/kelebihan-dan-kekurangan-email-marketing\/#3_Masalah_desain\" title=\"3. Masalah desain\">3. Masalah desain<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Kelebihan_Email_Marketing\"><\/span><strong>Kelebihan Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Berikut ini adalah 8 kelebihan dari Email marketing;<\/p>\n<ol style=\"text-align: justify;\">\n<li>Channel Paling Efektif<\/li>\n<li>Mengantongi Izin Pelanggan<\/li>\n<li>Desain fleksibel<\/li>\n<li>Dapat di Scale<\/li>\n<li>Kamu bisa Personalisasi Email dan segmentasi audiens<\/li>\n<li>Mudah di Share atau dibagikan<\/li>\n<li>Meningkatkan <a href=\"https:\/\/dropshipaja.com\/blog\/remarketing\/\">Konversi<\/a> dan peningkatan penjualan<\/li>\n<li>Mudah Diukur<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Channel_Paling_efektif\"><\/span><strong>1. Channel Paling efektif<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/dropshipaja.com\/blog\/roi-adalah\/\">Biaya pemasaran<\/a> email bisa jauh lebih rendah daripada banyak bentuk pemasaran lainnya. Dalam email marketing kamu bisa menjangkau pelanggan bahkan tanpa biaya iklan sama sekali.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Mengantongi_Izin_Pelanggan\"><\/span><strong>2. Mengantongi Izin Pelanggan\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Daftar pemasaran atau database Kamu terdiri dari orang-orang yang secara aktif memilih untuk menerima komunikasi email dari Kamu dengan <a href=\"https:\/\/dropshipaja.com\/blog\/opt-in-vs-opt-out\/\">OPT IN<\/a>. Pelanggan yang benar-benar tertarik dengan produk dan\/atau layanan Kamu lebih cenderung terlibat dengan bisnis Kamu.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Desain_fleksibel\"><\/span><strong>3. Desain fleksibel\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kamu dapat mengirim teks biasa, grafik, atau melampirkan file, pilih mana yang paling sesuai dengan pesan Kamu. Pilihan opsi desain memberimu ruang untuk menyampaikan branding bisnis Kamu secara profesional.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Dapat_di_Scale\"><\/span><strong>4. Dapat di Scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pemasaran email dapat digunakan untuk menjangkau audiens yang besar atau daftar target yang lebih kecil. Kamu bisa memperluas maupun mempersempit target yang akan menerima email kamu.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"5_Kamu_bisa_Personalisasi_Email_dan_segmentasi_audiens\"><\/span><strong>5. Kamu bisa Personalisasi Email dan segmentasi audiens<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dengan pemasaran email Kamu dapat mempersonalisasi pesan. Kamu juga dapat mengelompokkan daftar pemasaran Kamu, sehingga pelanggan akan menerima pesan dari Kamu sesuai dengan apa yang mereka minati, ini akan membantu meningkatkan engagement mereka dengan bisnis kamu.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"6_Mudah_di_Share_atau_dibagikan\"><\/span><strong>6. Mudah di Share atau dibagikan\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Mudah bagi orang untuk meneruskan dan membagikan konten email Kamu, membangun reputasi Kamu melalui pemasaran dari mulut ke mulut atau viral. Ini dapat membantu mempengaruhi pelanggan baru untuk menjadi pengikut brand Kamu.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"7_Meningkatkan_Konversi_dan_peningkatan_penjualan\"><\/span><strong>7. Meningkatkan Konversi dan peningkatan penjualan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Jika Kamu memiliki campaign baru, orang dapat mengeklik tautan dan segera mengikuti ajakan untuk terlibat dengan brand Kamu. Pemasaran email juga efektif di setiap tahap proses pembelian. Misalnya, Kamu dapat memengaruhi seseorang untuk memilih produk Kamu, <a href=\"https:\/\/dropshipaja.com\/blog\/customer-retention\/\">memelihara hubungan pelanggan<\/a> pasca transaksi, dan juga mendorong pembelian di masa mendatang.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"8_Mudah_Diukur\"><\/span>8. Mudah Diukur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Kamu dapat mengevaluasi keberhasilan kampanye dengan menggunakan perangkat lunak analisis web. Kamu dapat dengan mudah menguji copy, baris subjek, dan desain yang berbeda untuk melihat mana yang paling efektif. Ini memungkinkan Kamu mengoptimalkan kampanye di masa mendatang.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Kekurangan_Email_Marketing\"><\/span><strong>Kekurangan Email Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Berikut ini <span style=\"font-weight: 400;\">beberapa potensi masalah pemasaran email meliputi;<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li>Spamming<\/li>\n<li>Email tidak terkirim<\/li>\n<li>Masalah desain<\/li>\n<\/ol>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Spamming\"><\/span><strong>1. Spamming<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Email komersial atau &#8216;spam&#8217; mengganggu konsumen. Jika pesan Kamu tidak ditargetkan ke orang yang tepat, penerima dapat menghapus email Kamu atau <a href=\"https:\/\/dropshipaja.com\/blog\/opt-in-vs-opt-out\/\">berhenti berlangganan (OPT Out)<\/a>. Kamu perlu memastikan bahwa pemasaran email Kamu mematuhi aturan privasi dan perlindungan data, dan ditargetkan dengan benar pada orang yang ingin menerimanya.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Email_tidak_terkirim\"><\/span><strong>2. Email tidak terkirim<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Email yang dirancang dengan buruk mungkin tidak terkirim. Email yang menggunakan kata kunci atau karakter spam tertentu dalam judul atau konten email, misalnya <strong>GRATIS<\/strong>, <strong>klik di sini<\/strong>, kemungkinan akan disaring oleh perangkat lunak email dan penyedia layanan internet.<\/p>\n<p style=\"text-align: justify;\">Atau jika Kamu tidak memperbarui daftar pemasaran Kamu, Kamu akan menemukan alamat email yang salah berarti pesan Kamu tidak akan sampai ke orang yang tepat.<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Masalah_desain\"><\/span>3. Masalah desain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">Email Kamu harus dirancang sedemikian rupa sehingga terlihat sebagaimana mestinya di berbagai perangkat dan penyedia email. Kamu mungkin mengalami trade-off antara desain dan fungsionalitas. Beberapa orang memilih untuk menerima email hanya teks, pertimbangkan bagaimana tampilan pesan Kamu jika ini masalahnya.<\/p>\n<p style=\"text-align: justify;\">Itulah beberapa kelebihan dan kekurangan email marketing, semoga kamu bisa lebih meningkatkan performa email marketing dengan mencegah terjadinya potensi masalah yang ada saat mengirim email.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"tmnf_excerpt\">Jika sebelumnya kamu sudah memanfaatkan strategi email marketing dan membuat konten email marketing\u2026<\/div>","protected":false},"author":3,"featured_media":6921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - 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